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of small business technology.com and took part in the festival. he's author of the new book "the facebook good to small business market i marketing." and a entrepreneur who focuses on social, mobile, and digital advertising and author of the new book "the startup playbook." you were both there. great to see you guys. >> thank you for having us. >> you are sort of our reporters out on the scene of south by southwest without even knowing it at the time. >> exactly. >> let me start with you, ramone. you've been on the show before. you know our audience. what was so interesting for small business owners? what did you learn? >> i learned a couple of things. one, small business owners who weren't there, you miss add great opportunity just to work with people. if you go to the sessions, there's a diversity of sessions from social media to technology to mobility to business growth that i think those are the things small businesses should go from. one session i went to was all about how to tell a story or a narrative as opposed to telling the story and so that was interesting, a whole hour about n
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